In a first for the Seminole Tribe, it's putting its Guitar Hotel on display in a Super Bowl ad.
The commercial, which has 60 second and 2:30 versions, stars Jennifer Lopez, Alex Rodriguez, Pitbull, Steven Van Zandt and NBA Hall of Famer Kareem Abdul-Jabbar.
It's also produced by mega director Michael Bay, but the version that will run just before the Halftime Show begins is not the ad that was originally planned.
It initially included a helicopter scene with Abdul-Jabbar, but after fellow basketball legend Kobe Bryant's helicopter crash on Sunday, they knew a rewrite was necessary.
The ad was initially due on Monday afternoon, but network officials granted a delay. The re-edited version has been completed and submitted.